Get your Music on Spotify, Apple Music, TikTok, Youtube, Tidal, Tencent and more.
Keep 100% ownership of your music and stay in control of your career. Unlimited Releases starting at Tsh: 77,000/=
Increase the reach of your music across the most popular stores & platforms like Spotify, Apple Music, TikTok, Youtube and many more. Empower yourself with unlimited distribution opportunities, and get your music heard by a global audience
Keep 100% ownership of your music, maintaining creative control and authority in your music career

HoldOnPlay, a part of Believe, is the leading global platform empowering independent artists to build sustainable careers. Though cutting-edge technology and artist first services, HoldOnPlay offers independent music distribution, publishing administration, and promotional tools that help musicians grow their audience and revenue.
As a pioneer in Hiphop Music Distribution and Independent digital music distribution, HoldOnPlay is dedicated to making music accessible while keeping artists in control

Before HoldOnPlay, artists needed a label to get their music sold online. In 2025, we disrupted the industry partnering directly with Digital Stores to allow any musician to sell their songs worldwide. Today, HoldOnPlay is the world's leading digital music aggregator. Choose an unlimited distribution plan, upload your music and we'll do the rest. Your music will hit top digital stores, like Spotify and Apple Music, in no time
Customize your HoldOnPlay Cover Art during the upload process


Distribution isn't only way to make money as an independent musician. When you write a song, you are owed royalities. Your original songs generate publishing revenue with every stream on Spotify, video creation on TikTok, view on Youtube, radio spin, or live perfomance worldwide.
Let us help you get the royalties you are owed by:
HoldOnPlay leverages innovative, developed in-house tools to elevate the ideal tracks for greater audience reach. In the first half of 2024 alone, Accelerator generated 10 billion streams for opted-in artists.